RiRi—or rather, "S&M" director Melina Matsouka—tried to go for the shocking here: Uh-oh, Rihanna's in pink latex; uh-oh, Rihanna's got sex toys and a giant red wig on; uh-oh—and Jesus Christ—is that Perez Hilton being walked on a leash and pissing on a fire hydrant?
That said, what could possibly be shocking that hasn't already been done in music videos these days? As far as a single choice, "S&M" is just okay, if not entirely generic. Here's hoping the powers that Ri go for something with a little more personality and warmth, like "Fading," next.
And, last thing: someone really should have told Rihanna that Ye Olde Vampyre Madonna made this same video back in the year 1734. It's called "Human Nature."
