Blue Book
A Kleenex, a bed, a thermos. Sometimes, A product in a segment so ubiquitous that it is a brand Ambassador for the whole genus. Say “pass me a Kleenex” and you get a Web site, regardless of which side of the box the plucked from readings. Need a patch, the plaster is to find someone. Thermos? The agreement itself.
Kelley Blue book is a trademark of these. 1926 published his first book, Les Kelley in blue. Originally a package of pages filled with his reviews for used car, the blue book with new cars expanded in 1966. As our world has been increasingly digital, Kelley Blue book 1993 expanded its presence to the Internet and started the Kelley Blue book early for the lexicon, giving the car-buying consumers in new ways.
