Monday, July 19, 2010

Inception hits $60 million for its opening

The weekend’s two wide releases Inception and The Sorcerer’s Apprentice both scored a B+ with audiences but still ended the weekend with markedly different results. The mind-bendy heist film from director Christopher Nolan generated an estimated $60.4 million for its opening frame, a great success considering the complicated plot line and the vague marketing campaign. In contrast, The Sorcerer’s Apprentice, which earned the same score from exit pollster CinemaScore, couldn’t catch a break from audiences, grossing only $17.3 million and a third spot for the three-day period. The Nicolas Cage, Jay Baruchel starrer has now earned a lackluster $24 million after five days of release. This will be one of those movies where Disney will be counting on the international audiences to save the movie from being a total disappointment. Despicable Me  scared up spot two for the weekend with an estimated $32.7 million. The animated film’s strong hold of 42 percent puts its brief ten-day stint at $118 million.